← State of Embedded Finance 2026

Pixpay

“Can a teen-focused payment card evolve into the full financial education OS for European families — combining spending controls, AI coaching, savings, and insurance — before neobanks commoditize the teen segment?”

Founded2019
HQParis, France
Total raised>€11M (as of March 2020)
Latest roundSeries A (or undisclosed), March 2020
IndustryFintech / Consumer banking
The story

Pixpay launched in 2019 as a French fintech targeting teenagers aged 10–18 with a Mastercard payment card and parental-control app, operating as a Treezor distributor. Over 2020–2022 the company expanded its infrastructure to include a dual-card setup: a Mastercard card via Treezor (ACPR-regulated) and a Visa card via Transact Payments Malta, plus French IBANs via Modulr Finance B.V. The company has iterated from a simple pocket-money card into a family financial education platform incorporating savings goals, AI coaching, cashback, and cyberbullying insurance — becoming part of a global group with 5M+ users according to its 2026 homepage.

Last 12 months
2026-01
Product timeline
2019
Pixpay founded and raised €3.1M seed round from Global Founders Capital to build a payment card and app for teenagers aged 10–18.· banking
2019
Launched commercial service — Mastercard-based payment card for teenagers distributed via Treezor as the e-money issuer.· card
2020
Raised €8M Series A from Global Founders Capital and Bpifrance; began European expansion.· banking
2022
Added Visa card product (Pixpay Visa) issued by Transact Payments Malta Limited, and IBAN accounts powered by Modulr Finance B.V., broadening the dual-card/dual-BaaS architecture.· card
2024
Launched AI-powered financial education feature ('Pixpay Intelligence') and expanded savings tooling including interest-bearing 'coffre-fort' and automated savings methods.· banking
Regulated entities
Electronic Money Distributor (agent)
France (ACPR)
BFF Financial Services SAS (operating as Pixpay)
The stack
Banking / BaaS
Treezor
Card issuing
Transact Payments Malta Limited
Sponsor bank
Treezor (ACPR n°16798)
Accounting gap: none