Pineapple
“Can a mobile-first, community-driven insurance app disrupt traditional South African short-term insurance distribution?”
HQSouth Africa
IndustryFintech / Insurtech
The story
Pineapple is a South African digital insurer offering instant, app-based short-term insurance (car, gadget, per-item all-risk). Policies are underwritten by Old Mutual Alternative Risk Transfer (OMART) Insure Limited, with Pineapple Tech operating as the technology and distribution layer. The product is mobile-first, AI-assisted (snap-and-insure), and built around a community/transparency model.
Last 12 months
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The stack
Accounting gap: none