Phiture
“Can a mobile growth consultancy become the definitive operating system for app-store visibility, user retention, and AI-driven performance marketing?”
Founded in 2016 in Berlin by mobile growth experts Andy Carvell and Moritz Daan, Phiture began as an App Store Optimization consultancy and expanded into a full-service mobile growth agency. The firm built and published its own Mobile Growth Stack framework, which became an industry reference point, attracting a global client base across 42 nationalities. Over time Phiture added Performance Marketing, CRM/Retention, Art & Creative, and Data/AI practices — evolving from a pure ASO shop into a multi-disciplinary mobile growth partner. There is no evidence of embedded finance products offered to end-users; the company's commercial model is a B2B professional-services and SaaS tooling business.