Perpay
“Can a paycheck-linked marketplace and credit card become the default financial product for the 1-in-3 Americans with a credit score below 620?”
Founded in 2016 as a paycheck-linked e-commerce marketplace that let underbanked consumers (those with sub-620 credit scores) shop top brands and repay automatically through payroll direct deposit — with no interest or fees. Over time, Perpay expanded into credit building and launched the Perpay Credit Card, issued by Celtic Bank, to give members a revolving credit product linked to their paycheck. In 2025, Perpay migrated its card issuing infrastructure to Marqeta's modern credit platform to scale its embedded credit card offering, deepening its positioning as a full financial health stack for the paycheck-to-paycheck consumer.