Perkbox
“Can a UK employee benefits platform own the full lifecycle of employee rewards, wellbeing, and salary sacrifice at scale across global enterprises?”
Founded as an employee perks and discounts platform targeting SMBs in the UK, Perkbox expanded its offering to include wellbeing, EAP, salary sacrifice schemes, and peer-to-peer recognition, evolving toward a comprehensive global employee benefits and rewards platform. Its acquisition by Great Hill Partners and integration with Vivup Financial Services Ltd signals a move upmarket toward larger enterprises and public-sector clients. The embedded-finance angle centres on salary sacrifice (cycle-to-work, tech schemes), KYC obligations tied to FCA-regulated benefits products, and gift/reward voucher infrastructure powered by vendors like Runa.