“Can a structured licensing-deal engine replace the emails and spreadsheets that currently run a $370B IP licensing industry?”
Founded in 2025 by a Red Bull licensing executive and a systems architect, Pazar set out to replace the emails, PDFs, and spreadsheets that govern a $370B IP licensing industry. The platform covers the full deal lifecycle — discovery, structured offers, negotiation, contract generation, e-signature, approvals, royalty reporting, invoicing, and payment — using Stripe Connect as the embedded payout rail. The company is at an early stage with two employees and no disclosed external funding.
Pazar processes payments through Stripe Connect and Stripe.
Pazar uses Verdocs for KYC and identity verification.
The Embedded Finance Index 2026 maps 2 layers in Pazar's stack: Payments / PSP (Stripe Connect and Stripe); KYC (Verdocs).
Pazar was founded by Serkan Yel (Founder & CEO) and Leonard Schellenberg (Co-Founder & CTO) and is founded in 2025, headquartered in Venice, CA / New York City, NY, United States.
Get a read on where your own stack stands against Pazar and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.