Pazar
“Can a structured licensing-deal engine replace the emails and spreadsheets that currently run a $370B IP licensing industry?”
Founded2025
HQVenice, CA / New York City, NY, United States
FoundersSerkan Yel (Founder & CEO), Leonard Schellenberg (Co-Founder & CTO)
IndustryVertical SaaS / Legal
The story
Founded in 2025 by a Red Bull licensing executive and a systems architect, Pazar set out to replace the emails, PDFs, and spreadsheets that govern a $370B IP licensing industry. The platform covers the full deal lifecycle — discovery, structured offers, negotiation, contract generation, e-signature, approvals, royalty reporting, invoicing, and payment — using Stripe Connect as the embedded payout rail. The company is at an early stage with two employees and no disclosed external funding.
Product timeline
2025
Pazar IP, Inc. founded by Serkan Yel (former Red Bull Head of Licensing) and Leonard Schellenberg (architect of Wire messenger); platform launched to digitize end-to-end IP licensing workflows.· pivot
2026
Terms of Use v1.1 published (February 2026); pricing tiers (Free, Starter $199/mo, Growth $499/mo, Agency $1,499/mo, Enterprise) publicly listed with Stripe Connect for royalty payouts disclosed.· banking
The stack
3 layers disclosed in Pazar’s embedded-finance stack
Payments / PSP
Card network
in the full report
KYC
in the full report
Accounting gap: significant
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.