“Can a BPCE-backed French payment gateway become the full-stack financial flows platform for European SME merchants across online and in-store channels?”
Founded in 2012 as a French online payment gateway, Payplug was acquired by Groupe BPCE in 2017, giving it the backing of a major French banking group and a path to deeper merchant tooling. Over time it evolved from a pure online PSP into an omnichannel platform covering in-store SoftPOS via Amadis and embedded BNPL via Oney. The company now positions itself as the embedded payment and financial-flows layer for French and European SMEs and mid-market merchants, leveraging its BPCE parentage for regulatory standing and distribution.
Payplug processes payments through Payplug (self-operated).
Payplug's lending and capital products are provided by Oney.
The Embedded Finance Index 2026 maps 3 layers in Payplug's stack: Payments / PSP (Payplug (self-operated)); Lending (Oney and Guaranteed split payment x3/x4 (Oney-powered)); Unified APIs (Chift).
Payplug is founded in 2012 and headquartered in Paris, France.
Payplug has raised $20.0M in total (latest round: Corporate Round (Natixis / Groupe BPCE, 2016)).
Get a read on where your own stack stands against Payplug and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.