Payplug
“Can a BPCE-backed French payment gateway become the full-stack financial flows platform for European SME merchants across online and in-store channels?”
Founded2012
HQParis, France
Total raised$20.0M
Latest roundCorporate Round (Natixis / Groupe BPCE, 2016)
IndustryFintech / Payments
The story
Founded in 2012 as a French online payment gateway, Payplug was acquired by Groupe BPCE in 2017, giving it the backing of a major French banking group and a path to deeper merchant tooling. Over time it evolved from a pure online PSP into an omnichannel platform covering in-store SoftPOS via Amadis and embedded BNPL via Oney. The company now positions itself as the embedded payment and financial-flows layer for French and European SMEs and mid-market merchants, leveraging its BPCE parentage for regulatory standing and distribution.
Product timeline
2012
Payplug founded as a French online payment gateway targeting e-commerce merchants.· payments
2017
Payplug acquired by Groupe BPCE, becoming part of one of France's largest banking groups.· acquisition
2020
Expanded offering to include in-store (POS) payments, becoming an omnichannel payment solution.· payments
2023
Partnered with Amadis for a NEXO standards-based SoftPOS application, enabling tap-to-pay on smartphones.· payments
2024
Launched guaranteed split payment (BNPL) feature powered by Oney (x3/x4 installments) for e-commerce merchants.· lending
Regulated entities
Payment Institution
France (ACPR)
Payplug Enterprise SAS
The stack
Accounting gap: significant