“Can an employer-paid earned-wage-access wedge grow into the payroll-linked financial super-app for Iberia and Latin America?”
Payflow launched in 2020 in Barcelona as a B2B2C earned-wage-access service that charged the employer (not the employee) a fee to let staff withdraw earned salary on demand — an angle designed to win over works councils and unions. After the 2022 Series A the company positioned itself as a broader financial-wellness super-app for the Iberian and LatAm workforce, adding flexible compensation (retribución flexible) and stating an ambition to evolve into a neobank. Today it markets a single-app payroll-adjacent wellness product to more than 1,000 enterprise employers across Spain, Portugal, Colombia and Peru.
Payflow's lending and capital products are provided by Payflow (in-house EWA).
Payflow is founded in 2020 and headquartered in Madrid, Spain (originally Barcelona).
Payflow has raised €24M equity + €27M debt (~$51M) in total (latest round: Later Stage VC, $28.6M).
Get a read on where your own stack stands against Payflow and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.