“Can a merchant-first payment orchestration layer built for Southern European mid-market merchants become the default multi-acquirer infrastructure for omnichannel businesses across 90+ markets?”
Founded in 2018 in Amsterdam, Paybyrd took a build-from-scratch approach to omnichannel payment infrastructure, targeting mid-to-large merchants in Southern Europe (Portugal, Spain, Brazil) and beyond. The platform evolved from a pure payment gateway into a multi-acquirer orchestration layer, adding BNPL, DCC, tokenization, and POS coverage. Its embedded finance angle centres on white-label payment infrastructure for platforms and marketplaces, illustrated by the Mangopay partnership and its 'Platforms' product tier.