← State of Embedded Finance 2026

Patriot Welding Supply

Can a two-person family-owned welding supply retailer serve a local Florida market with minimal overhead by outsourcing payments and operations to SMB-focused fintech tools?

Founded2024
HQSebring, FL 33870, USA
FoundersLeo Hernandez, Jenny Hernandez
IndustryVertical SaaS / Retail — Welding & Gas Supply
The story

Patriot Welding Supply was founded in 2024 by Leo and Jenny Hernandez, a husband-and-wife team who relocated to Sebring, Florida to be closer to family. Leo brought 25 years of industry experience selling welding supplies to the venture. The store operates as a small, family-owned brick-and-mortar retailer with phone-order and delivery capabilities. The embedded finance angle is limited to vendor payment automation via Melio, adopted to compensate for the lack of an internal accounting department.

Last 12 months
2024
Product timeline
2024
Founded by Leo and Jenny Hernandez in Sebring, Florida to sell welding machines, helmets, tools, and related supplies to the welding industry.· pivot
The stack
Accounting gap: significant