ApideckTape
← Embedded Finance Index 2026

Paintbrush

“Can a fintech lender profitably serve pre-revenue and idea-stage founders who are systematically excluded from traditional and SBA lending programs?”

Founded2021
HQCottonwood Heights, Utah, USA
FoundersStephen Walter, Kaela Worthen
Total raised$3M
Latest roundSeed, 2023
IndustryFintech / Lending
The story

Paintbrush was founded in 2021 to provide loans specifically designed for new businesses at the idea stage — a segment largely ignored by traditional lenders. The platform offers up to $50k to early-stage founders with a rapid application process. With $3M in seed funding from Green Egg Ventures, Paintbrush is positioned as a startup-friendly lender leveraging identity and credit infrastructure (Alloy) to make underwriting decisions for a borrower profile that most incumbent lenders avoid.

Last 12 months
2023-12
Product timeline
2021
Paintbrush founded in Cottonwood Heights, Utah as a financial services company focused on early-stage startup loans.· lending
2023
Raised $3M Seed round led by Green Egg Ventures to expand startup loan platform offering up to $50k to early-stage businesses.· lending
The stack
3 layers disclosed in Paintbrush’s embedded-finance stack
Banking / BaaS
Continental Bank
Lending
in the full report
KYC
in the full report
Accounting gap: none
3 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Paintbrush — frequently asked

What bank does Paintbrush use?

Paintbrush discloses Continental Bank as its banking provider, according to the Embedded Finance Index 2026.

Is Paintbrush a bank?

Paintbrush does not disclose a bank charter of its own; its banking services are provided through Continental Bank.

Which KYC provider does Paintbrush use?

Paintbrush uses Alloy for KYC and identity verification.

Who provides Paintbrush's lending?

Paintbrush's lending and capital products are provided by Continental Bank.

What is Paintbrush's embedded finance stack?

The Embedded Finance Index 2026 maps 3 layers in Paintbrush's stack: Banking / BaaS (Continental Bank); Lending (Continental Bank and Early-stage startup loan up to $50k); KYC (Alloy).

Who founded Paintbrush?

Paintbrush was founded by Stephen Walter and Kaela Worthen and is founded in 2021, headquartered in Cottonwood Heights, Utah, USA.

How much funding has Paintbrush raised?

Paintbrush has raised $3M in total (latest round: Seed, 2023).

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against Paintbrush and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to Paintbrush and the other companies in its category.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.