“Can a vertical SaaS platform give independent restaurants a complete digital OS — from online ordering to marketing automation — that fully displaces third-party delivery and fragmented point solutions?”
Founded in 2018 as ProfitBoss with a focus on in-store restaurant traffic, the company pivoted in 2021 to become Owner.com — a comprehensive digital OS for independent restaurants offering commission-free ordering, CRM, loyalty, and marketing automation. The 2020 pandemic accelerated demand for online ordering tools, and Owner capitalized by positioning itself as the all-in-one alternative to third-party delivery platforms like DoorDash. By 2024, Owner had raised $178M total and was integrating AI-driven marketing to further differentiate from point solutions.
Owner processes payments through Stripe.
Owner was founded by Adam Guild and Dean Bloembergen and is founded in 2020, headquartered in Palo Alto, California.
Owner has raised $178.7M in total (latest round: Series C).
Get a read on where your own stack stands against Owner and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.