Owner
“Can a vertical SaaS platform give independent restaurants a complete digital OS — from online ordering to marketing automation — that fully displaces third-party delivery and fragmented point solutions?”
Founded in 2018 as ProfitBoss with a focus on in-store restaurant traffic, the company pivoted in 2021 to become Owner.com — a comprehensive digital OS for independent restaurants offering commission-free ordering, CRM, loyalty, and marketing automation. The 2020 pandemic accelerated demand for online ordering tools, and Owner capitalized by positioning itself as the all-in-one alternative to third-party delivery platforms like DoorDash. By 2024, Owner had raised $178M total and was integrating AI-driven marketing to further differentiate from point solutions.