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Otelz

Can a Turkey-based OTA scale internationally by replacing slow bank wires to hotel partners with embedded virtual-card payouts?

Founded2014
HQTurkey
IndustryMarketplace / Travel
The story

Otelz is a Turkish OTA founded in 2014 that competes with international booking platforms by offering a 'book now, pay at hotel' model alongside prepaid 'Pay Now' options. Its main embedded-finance evolution has been on the merchant-payout side: it adopted Nium virtual cards to issue local-currency payments to hotel partners across 22+ countries, more than doubling payment volumes year-on-year. Otelz also operates a closed-loop loyalty/wallet (ZPara, Z-Cüzdan) and gift card program.

Last 12 months
Product timeline
2014
Otelz founded as a Turkish online travel agency.· launch
2022
Adopted Nium virtual cards to fund hotel partners; tripled 'Pay Now' uptake.· payments
Regulated entities
1
regulatory licence held by Otelz
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
3 layers disclosed in Otelz’s embedded-finance stack
Card issuing
Nium
Unified APIs
in the full report
FX & payouts
in the full report
Accounting gap: none
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.