ApideckTape
← Embedded Finance Index 2026

Open Co

“Can a merged Brazilian consumer-credit fintech materially undercut the country's punitive 300%+ unsecured-credit rates through digital underwriting and scale?”

Founded2021
HQSão Paulo, Brazil
Latest roundSeries D, 2021
IndustryFintech / Lending
The story

Open Co was created in 2021 from the merger of two Brazilian consumer credit fintechs, Geru and Rebel, to consolidate scale in Brazil's unsecured consumer credit market. Later that year it raised a $115M Series D led by SoftBank LatAm to scale digital underwriting and expand product offerings in a market plagued by 300%+ interest rates.

Last 12 months
—
Product timeline
2021
Open Co formed through the merger of Brazilian consumer credit fintechs Geru and Rebel.· pivot
2021
Raised $115M Series D led by SoftBank Latin America Fund to expand consumer credit platform.· lending
The stack
1 layer disclosed in Open Co’s embedded-finance stack
Lending
Open Co (in-house)Unsecured consumer loans (Brazil)
Accounting gap: none

Open Co — frequently asked

Who provides Open Co's lending?

Open Co's lending and capital products are provided by Open Co (in-house).

Where is Open Co headquartered?

Open Co is founded in 2021 and headquartered in São Paulo, Brazil.

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against Open Co and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to Open Co and the other companies in its category.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.