“Can Greece's legacy state gaming monopoly transform into a full-stack digital entertainment operator while defending market share against liberalizing European online-gaming competition?”
OPAP began as Greece's state gaming monopoly for football predictions and later expanded into lotteries, horse racing (via IPPODROMIES), and online gaming (pamestoixima.gr sports betting and PLAY digital casino). Privatized in 2013, OPAP has grown into Greece's dominant omnichannel gaming operator — operating retail stores, digital platforms, and subsidiaries including Ellinika Lacheia (lotteries) and Ippodromies. A proposed combination with Allwyn signals consolidation into a pan-European gaming conglomerate.