“Can a monthly-subscription model unlock employee healthcare for India's 63M underserved MSMEs?”
Onsurity was founded in 2020 to democratize employee healthcare for Indian MSMEs and startups via a monthly pay-as-you-go subscription model — a departure from the annual lump-sum group health policies traditional Indian insurers offer. The company now bundles health, life, accident, doctor consultations, pharmacy and diagnostics discounts into a single 'TeamSure' monthly membership distributed through its own IRDAI-licensed entity ASIPL. The strategic positioning has broadened from a single insurance product to a 'Workforce Basics OS' covering business insurance (D&O, CGL, cyber) alongside core employee healthcare.