“Can Okta become the universal identity layer connecting workforce, customer, and open finance authentication across enterprise and developer ecosystems?”
Okta was founded as an enterprise workforce identity platform, enabling Single Sign-On and multi-factor authentication for employees accessing cloud and on-premises applications. Its acquisition of Auth0 in 2021 extended its portfolio into customer identity, serving developers building authentication into products. Okta's partnership with Plaid, highlighted in the known_customer_listings evidence, signals a move to embed identity and open finance authentication workflows — positioning Okta as identity infrastructure for open banking and fintech use cases.