← State of Embedded Finance 2026

Oblinor

Can a small Norwegian P2P platform become the go-to alternative to bank financing for mid-sized real estate developers by connecting them directly with retail investors at scale?

Founded2018
HQOslo, Norway
IndustryFintech / Lending
The story

Founded in 2018 as a loan-based crowdfunding (lånebasert crowdfunding) platform in Oslo, Oblinor connects retail investors directly with property developers seeking real-estate-secured financing outside traditional banks. The platform has remained focused on its P2P real-estate lending niche, growing to over 3,000 investors and 1,200 MNOK in total loans. A notable infrastructure addition was the integration of Neonomics Checkout for open banking-based payment initiation, reducing friction in the investor deposit and disbursement flow.

Last 12 months
2024
Product timeline
2018
Oblinor founded in Oslo, Norway as a P2P marketplace for real-estate-backed loans.· lending
2024
Platform reaches 3,000 investors and 1,200 MNOK in total loans originated, with a weighted average rate of 13.70% p.a.· lending
2024
Oblinor integrates Neonomics Checkout into its investment platform for open banking payments.· banking
2024
Oblinor launches a mobile app available on App Store and Google Play for investors.· pivot
The stack
Lending
Real-estate-backed P2P loans (investor-funded)Startfinansiering (project initiation capital)Bridging loansConstruction financing
Open banking
Neonomics
Accounting gap: none