ApideckTape
← Embedded Finance Index 2026

Numida

“Can a mobile-first digital lender become the financial OS for Africa's semi-formal MSBs by graduating from unsecured working capital into savings, insurance, and B2B embedded credit?”

Founded2017
HQKampala, Uganda
FoundersMina Shahid, Catherine Denis, Ben Best
Total raised~$14.6M (disclosed equity) plus debt
Latest roundDebt (per PitchBook)
IndustryFintech / Lending
The story

Founded 2017 as a mobile-first digital lender to African micro and small businesses (MSBs) that lack collateral and digital transaction history. Built proprietary credit scoring on cash-based businesses to disburse unsecured working capital via an Android app. Originally Uganda-only and regulated by UMRA; expanded into Kenya after the 2022 Serena Ventures round. Now layering B2B embedded-lending partnerships (BNPL for Wasoko retailers, logistics financing with Ridelink, asset finance with eBee) and signaling future expansion into savings, insurance, and payments.

Last 12 months
2025
2025
Product timeline
2017
Founded by Mina Shahid, Catherine Denis, and Ben Best in Kampala to serve semi-formal MSMEs in Uganda.· pivot
2021
Closed $2.3M seed round led by MFS Africa.· funding
2022
Raised $12.3M led by Serena Ventures; began expansion beyond Uganda.· funding
2024
Expanded into Kenya, offering loans up to KES 500,000.· expansion
2025
Launched B2B credit partnerships (Wasoko BNPL, Ridelink logistics financing, eBee e-bike financing).· lending
Regulated entities
5
regulatory licences held by Numida
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
1 layer disclosed in Numida’s embedded-finance stack
Lending
Numida (in-house)Numida working capital loan (UGX 100,000 - UGX 30,000,000, Uganda)Numida working capital loan (KES 5,000 - KES 500,000, Kenya)Numida x Wasoko BNPL for small retailers/dukasNumida x Ridelink logistics & supplier financingNumida x eBee electric bike asset financing
Accounting gap: minor

Numida — frequently asked

Who provides Numida's lending?

Numida's lending and capital products are provided by Numida (in-house).

Who founded Numida?

Numida was founded by Mina Shahid, Catherine Denis and Ben Best and is founded in 2017, headquartered in Kampala, Uganda.

How much funding has Numida raised?

Numida has raised ~$14.6M (disclosed equity) plus debt in total (latest round: Debt (per PitchBook)).

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against Numida and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to Numida and the other companies in its category.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.