NowPay
“Can an EWA wedge into Egyptian corporates be expanded into a full consumer financial wellness platform for paycheck-to-paycheck workers?”
Founded2019
HQCairo, Egypt
FoundersMostafa Ashour, Ahmed Sabry, Sherif Radi
Latest roundPre-Series A
IndustryFintech / Earned Wage Access
The story
NowPay started in 2019 as an earned wage access (EWA) provider for Egyptian corporate employees, addressing a market where over half the workforce lives paycheck-to-paycheck. The company has gradually expanded into a broader financial wellness super-app — adding bill payments, peer-to-peer transfers, shopping BNPL, and most recently gold/silver investment — moving from a single-feature EWA tool toward an employee-facing consumer fintech.
Last 12 months
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Product timeline
2019
NowPay founded in Egypt as a B2B financial wellness platform offering salary advances to corporate employees.· launch
2020
Raised seed round led by BECO Capital.· funding
2024
Expanded product suite to include gold and silver investment alongside EWA, bill payments, shopping installments, and money transfers.· product
The stack
2 layers disclosed in NowPay’s embedded-finance stack
Payments / PSP
NowPay Bill Payments (self-operated)NowPay Money Transfers (self-operated)
Lending
in the full report
Accounting gap: none
2 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.