Now Money
“Can a CBUAE-licensed fintech become the default financial OS for GCC's millions of blue-collar migrant workers by bundling WPS-compliant payroll, mobile banking, and low-cost remittance into one platform?”
Founded in 2017 in Dubai as a payment services provider licensed by the CBUAE, Now Money focused from inception on blue-collar migrant workers in the GCC who are systematically excluded from traditional banking. The core wedge is a WPS-compliant payroll solution paired with a mobile bank account and Mastercard debit card, enabling employers to pay salaries digitally and workers to send remittances home at low cost. Following an ownership change in 2023, the company raised $4M in 2024 and deepened infrastructure partnerships with CBI, Network International, and Mastercard to scale across the GCC.