Noon Team Up
“Can a Gulf-region e-commerce marketplace build a full-stack digital commerce and payments ecosystem to rival Amazon in MENA?”
HQDubai, UAE
IndustryMarketplace / Two-sided
The story
Noon is a Middle East-focused e-commerce marketplace operating across UAE, Saudi Arabia, and Egypt. The company has expanded its ecosystem to include a payments arm (Noon Payments) and has partnered with Adyen to enhance payment acceptance for UAE e-commerce. The 'Team Up' initiative refers to Noon's merchant/seller partnership programme within the noon.com marketplace.
The stack
Payments / PSP
Accounting gap: none