“Can a behavioral-science weight-loss app become the dominant end-to-end chronic-condition management platform by combining GLP-1 telehealth, AI coaching, and employer benefit distribution?”
Founded in 2008 as WorkSmart Labs, Noom pivoted to a consumer subscription weight-loss app leveraging behavioral psychology and human coaching. It expanded into employer/B2B wellness partnerships, then aggressively entered the GLP-1/telehealth space with Noom Med circa 2023—positioning itself at the intersection of digital health coaching and prescription weight management. The $540M Series F in 2021 was intended to fund global expansion and deeper penetration of employer benefit programs.
Noom processes payments through Stripe.
The Embedded Finance Index 2026 maps 2 layers in Noom's stack: Payments / PSP (Stripe); Spend / AP (BILL).
Noom is founded in 2008 and headquartered in New York, NY (also Princeton, NJ listed as corporate office).
Noom has raised $659M+ in total (latest round: Series F, 2021).
Get a read on where your own stack stands against Noom and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.