Nift Networks Collaborate
“Can a post-transaction gifting and commerce media network become the performance layer connecting consumer brands with high-intent buyers at scale?”
IndustryMarketplace / Two-sided
The story
Nift Networks operates a commerce media / gifting network that connects brands with consumers through post-transaction gift offers. The company partnered with Afterpay to embed BNPL rewards into its platform, signaling an interest in adding financial-product engagement to its commerce media offering. Public financial infrastructure details remain sparse.
Last 12 months
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Product timeline
2022
Nift Networks partnered with Afterpay on a BNPL rewards program, integrating buy-now-pay-later into its merchant gifting/discovery network.· lending
The stack
Lending
Accounting gap: none