New York’shire Pizza Co
“Can a small mobile wood-fired pizza operator build a sustainable catering brand around Sheffield's food and music festival culture?”
Founded2020
HQSheffield, South Yorkshire, UK
FoundersWinston Hazel
IndustryHospitality / Food & Beverage
The story
Founded in August 2020 by Sheffield-based DJ and music producer Winston Hazel, New York'shire Pizza Co began as a mobile wood-fired pizza operation serving weddings, festivals, and corporate events across England. The business draws on Hazel's 40-year background in music culture, combining food with a curated DJ experience. The embedded finance footprint is minimal — the only confirmed financial services relationship is a working capital advance from Liberis.
Last 12 months
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Product timeline
2020
Winston Hazel purchased a mobile wood-fired pizza business in August 2020 and founded New York'shire Pizza Co, serving events across England.· pivot
The stack
Accounting gap: critical