Nebraska Medicine
“Can an academic health system embed enough financial and digital infrastructure into the patient and employee journey to reduce financial barriers to care and improve revenue cycle performance?”
Nebraska Medicine is a large academic health system affiliated with the University of Nebraska Medical Center (UNMC), operating two hospitals (676 licensed beds), 1,000+ physicians, and 40+ specialty and primary care clinics in the Omaha metro area. Historically a pure clinical organization, it has increasingly embedded financial services into the patient and employee experience: patient financing through a bank partnership (Commerce Bank HSF line of credit), retirement savings through Empower, and digital billing/payment infrastructure via its One Chart | Patient app. The system's embedded finance footprint is largely healthcare-specific — patient lending, employee benefits, and compliance — rather than fintech-native.