← State of Embedded Finance 2026

Natwest Make

Can NatWest's banking licence and infrastructure become the BaaS backbone for UK and European brands wanting to embed financial products without owning a bank?

HQLondon, England, United Kingdom
IndustryInfrastructure / BaaS
The story

NatWest Make (also trading as NatWest Boxed) is the embedded finance and Banking-as-a-Service arm of National Westminster Bank plc, one of the UK's largest chartered banks. Leveraging NatWest's own banking licence, the division offers white-label financial products — loans, savings, POS lending, open banking payments, and FX — to corporate and retail partners who want to embed financial services into their own platforms. The first major public-facing BaaS milestone was the Sainsbury's partnership in 2024, with NatWest Boxed positioning itself as the UK's leading provider of Banking-as-a-Service, backed by the balance sheet and regulatory status of NatWest Group.

Last 12 months
2024-07
2024-11
2024
2023
Product timeline
2021
NatWest launched Payit, an open banking payment initiation and account information service product for businesses.· banking
2023
TrueLayer and NatWest Make executed the first open banking Variable Recurring Payment (VRP) transaction.· banking
2023
NatWest published its 'Essential Guide to Treasury Payments and Embedded Finance', signalling embedded finance as a strategic pillar.· pivot
2024
NatWest Boxed launched as the bank's dedicated BaaS platform offering embedded personal loans, instant access savings, and POS lending to third-party brands.· banking
2024
NatWest and Sainsbury's announced a partnership to offer embedded financial products (loans, savings) to Sainsbury's customers.· banking
2024
NatWest Group forged a five-year partnership with Aviva to distribute protection insurance products (term life, critical illness, over-50s life) through NatWest's digital banking platforms.· banking
Regulated entities
National Bank Charter / PRA & FCA authorised
UK
National Westminster Bank plc
In the press
embeddedfinancereview.com ↗
Coverage sourced from Embedded Finance Review — a content partner for this report. All articles are © their original authors; click any card to open the source.
◇ article2026-01-26
NatWest Boxed update: AA, Saga live, three more in the pipeline
NatWest Boxed now has five BaaS customers live, including the AA and Saga, with three more unannounced. Point-of-sale lending is next on the roadmap.
natwest
Source · Embedded Finance Review ↗
◇ article2025-06-30
Saga Partners with NatWest Boxed for Embedded Savings Products Targeting Over-50s Market
Saga negotiates partnership with NatWest Boxed for embedded savings targeting over-50s consumers. Will this become NatWest Boxed's second major deal after AA?
natwest
Source · Embedded Finance Review ↗
◇ article2025-02-21
NatWest Boxed reveals first client: Embedded Finance for 14m British consumers
Discover how AA's partnership with NatWest Boxed will bring savings accounts and fast personal loans to 14 million UK members while Indonesian e-commerce giant Bukalapak exits its banking venture with Standard Chartered.
natwest
Source · Embedded Finance Review ↗
◇ article2025-02-21
The British automobile association AA partners with NatWest Boxed
British Automobile Association becomes NatWest Boxed's first customer, launching savings and loans for 14M members. Will AA embed financial products or rely on brand alone?
natwest
Source · Embedded Finance Review ↗
The stack
Payments / PSP
Tyl by NatWest (self-operated)NatWest Checkout Solution (self-operated)Payit by NatWest (self-operated)
Banking / BaaS
National Westminster Bank plc (in-house)
Lending
NatWest Boxed personal loansNatWest Boxed POS lendingEmbedded instant access savings (liability product)
Open banking
TrueLayer
Accounting gap: significant