Naomi Simson
“Can a personal entrepreneur brand become a platform for empowering Australian SMB growth through partnerships and embedded finance enablement?”
HQSydney, Australia
FoundersNaomi Simson
IndustryMarketplace / Two-sided
The story
Naomi Simson is an Australian entrepreneur best known for founding RedBalloon in 2001, an online marketplace for experience gifts. Over time, she has expanded her personal brand as a speaker, author, and investor (notably appearing on Shark Tank Australia). The business has evolved from a single marketplace into BigRed Group, a broader experiences platform. Her partnership with Airwallex reflects a focus on enabling Australian SMBs to scale internationally.
Product timeline
2001
Naomi Simson founded RedBalloon, an online experiences and gifts marketplace in Australia.· pivot
2017
RedBalloon merged with Marketics to form BigRed Group, expanding the experiences marketplace.· acquisition
The stack
FX & payouts
Accounting gap: none