Mudflap
“Can a fuel-discount app become the financial OS for independent truckers by embedding a fuel card and credit line into the discount network?”
Founded2016
HQPalo Alto, CA
Latest roundLater Stage VC
IndustryVertical SaaS / Trucking & Logistics
The story
Mudflap launched as a cargo and freight platform focused on helping independent owner-operators and small trucking fleets access discounted fuel via a mobile app. Over time, the company layered in a fuel card with a revolving credit line (0% APR), making it a vertical fintech play targeting the trucking segment. Its embedded finance strategy centers on fuel-spend financing rather than broad SMB banking, differentiating it from horizontal fleet card providers by focusing on deep per-gallon discounts and access at independent truck stops.
Last 12 months
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Product timeline
2016
Mudflap founded as a fuel discount platform for independent truck owner-operators and small carriers.· pivot
2022
Expanded network to 3,600+ truck stops nationwide and introduced the Mudflap Fuel Card product with credit line functionality.· card
The stack
3 layers disclosed in Mudflap’s embedded-finance stack
Banking / BaaS
Community Federal Savings Bank
Lending
in the full report
Sponsor bank
in the full report
Accounting gap: minor
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.