MrBeast
“Can the world's largest YouTuber convert 450M+ subscribers — most of them under 25 — into a Gen Z neobank?”
Founded2012
HQGreenville, North Carolina, USA
FoundersJimmy Donaldson
Total raisedUndisclosed
Latest roundEquity raise at $5B valuation (2024)
Valuation$5B (2024)
IndustryFintech / Consumer banking
The story
Founded as a YouTube channel in 2012, MrBeast (Jimmy Donaldson) expanded into Beast Industries — a conglomerate spanning media, MrBeast Burger, Feastables, and Lunchly. In October 2025, a trademark filing under Beast Holdings LLC for 'MrBeast Financial' revealed plans for a neobank covering cash advances, consumer lending, investing, crypto, and card issuance. In February 2026, Beast Industries acquired Step — a Stripe-backed teen banking app with 7M+ users and $500M+ raised — giving MrBeast a turnkey full-stack fintech platform and team rather than building from scratch.
Last 12 months
Product timeline
2012
Jimmy Donaldson launches MrBeast YouTube channel· launch
2020
Launches MrBeast Burger virtual restaurant· launch
2022
Launches Feastables chocolate brand· launch
2024
Beast Industries raises at $5B valuation· funding
2025
Files trademark for MrBeast Financial (Beast Holdings LLC) covering cash advances, consumer lending, investments, crypto, card issuance· pivot
2026
Beast Industries acquires Step, teen-focused fintech app with 7M+ users· acquisition
The stack
3 layers disclosed in MrBeast’s embedded-finance stack
Payments / PSP
Shopify Payments (mrbeast.store storefront)
Banking / BaaS
in the full report
Lending
in the full report
Accounting gap: none
5 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.