Moxie
“Can a vertical SaaS platform become the complete financial and clinical operating system for independent aesthetic medicine practices, capturing payments, banking, lending, and payroll attach revenue?”
Founded in early 2022 after observing the operational barriers facing independent medspa entrepreneurs, Moxie rapidly evolved from a launch-support service into a full-stack vertical SaaS operating system for aesthetic medicine. The platform embedded financial services — including Stripe-powered payment processing, Stripe Treasury banking accounts, and Moxie Capital financing — alongside clinical EMR/CRM software and payroll to become the financial and operational backbone for 700+ medspas. The embedded finance stack (payments, banking, lending, payroll, bookkeeping) is positioned as a moat against standalone EMR competitors.