Moven
“Can a first-generation neobank's consumer financial wellness IP become the default white-label digital banking layer for traditional financial institutions?”
Founded2011
HQNew York, NY, USA
FoundersBrett King
IndustryFintech / Neobank
The story
Moven launched in 2011 as one of the first mobile-first challenger banks in the US under Brett King, targeting consumers with a real-time spending and financial wellness app. After years of direct-to-consumer operations, Moven pivoted in 2019 to a pure B2B model, shutting its consumer app and repositioning as a white-label BaaS and financial wellness platform for banks, credit unions, and fintech challengers. The company now offers an API-driven, modular 'bank-in-a-box' platform with a US patent on financial wellness technology, serving partners such as TipHaus, stcPay, and ApexEdge.
Last 12 months
—
Product timeline
2011
Founded by Brett King as Movenbank, one of the earliest mobile-first challenger banks targeting US consumers.· banking
2013
Rebranded from Movenbank to Moven and launched consumer spending and wellness app.· pivot
2019
Pivoted to B2B model, shutting down direct-to-consumer app and repositioning as a bank-in-a-box BaaS/financial wellness platform for financial institutions.· pivot
2020
Partnered with Allied Payment Network to offer modernized bill pay technology to Moven's banking clients.· banking
The stack
Accounting gap: none