“Can the More Than insurance brand extend beyond personal lines into broader consumer financial products within the Admiral Group ecosystem?”
More Than is a trading name of EUI Limited, itself a subsidiary of Admiral Group plc, one of the UK's largest motor and home insurance providers. More Than primarily offers personal lines insurance (motor, home, pet) under the More Than brand. The brand operates within the broader Admiral Group ecosystem which also includes Admiral Money (lending), Admiral Mortgages, and other financial products run under separate legal entities. The known_customer_listings evidence flags an i2c card issuing deployment but context is ambiguous given the multi-entity nature of the Admiral Group.
More Than's cards are issued through i2c.
More Than is headquartered in Cardiff, Wales, UK.
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