Moorish Dips
“Can a small UK food brand scale nationally by using invoice finance to bridge the cash flow gap created by long retail payment terms?”
Founded2012
HQUnited Kingdom
FoundersJulie Waddell
IndustryVertical SaaS / Food and Beverage
The story
Founded in 2012 by Julie Waddell as a small UK-based food company producing humous and dips, Moorish Dips grew from a home kitchen operation into a commercial food and beverage brand. The company faced cash flow challenges typical of SMB food producers dealing with long payment terms from retail buyers. To address this, Moorish Dips adopted Kriya's Invoice Finance product, marking the company's primary embedded finance touchpoint — using receivables-based financing to unlock working capital and fund growth.
Last 12 months
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Product timeline
2012
Moorish Dips Ltd founded by Julie Waddell, initially producing humous (including smoked humous) from her kitchen in the UK.· pivot
2023
Adopted Kriya Invoice Finance to address cash flow challenges caused by long payment terms, enabling scaling of operations.· lending
The stack
Lending
Accounting gap: none