← Embedded Finance Index 2026

Momnt

Can a three-sided embedded lending marketplace — connecting contractors, consumers, and regulated bank partners — become the dominant point-of-need financing infrastructure for home improvement and adjacent verticals?

Founded2019
HQAtlanta, GA (Sandy Springs), USA
FoundersBarclay Keith
Total raised~$45M+
Latest roundSeries B
IndustryFintech / Lending
The story

Originally founded as Artis Technologies in 2019, the company rebranded to Momnt and launched its embedded point-of-need lending platform in 2020, initially targeting home improvement contractors. The platform operates as a three-sided marketplace connecting consumers (borrowers), merchants (contractors), and financial institution partners (lenders), with Momnt acting as the technology and origination layer. Rather than holding loans on balance sheet, Momnt structures forward flow, pass-through trusts, and ABS programs with bank partners including Cross River Bank and Primis Bank, positioning itself as infrastructure for banks seeking quality consumer credit origination at the point of purchase.

Last 12 months
2023-09
Product timeline
2019
Founded as Artis / Artis Technologies, developing an embedded lending platform.· lending
2020
Launched Momnt platform focused on point-of-need consumer lending in the home improvement industry.· lending
2023
Closed $15M raise led by TruStage Ventures; surpassed $1B in loan originations and 3,000+ merchants served.· lending
The stack
3 layers disclosed in Momnt’s embedded-finance stack
Banking / BaaS
Cross River Bank
Lending
in the full report
Sponsor bank
in the full report
Accounting gap: none
4 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.