“Can a trader-first brokerage survive as a distinct brand inside XP Inc., or is modalmais just a feeder channel for XP's broker stack?”
Founded 2015 as Banco Modal's retail digital brokerage in Brazil, modalmais grew into a full digital bank offering investments, PIX payments, and a checking account. After the 2022 business combination with XP Inc., the company is now narrowing its focus exclusively to active traders (day trade, mini-contracts) and migrating customer accounts onto XP's underlying systems. Embedded finance scope is therefore shrinking — the broader digital-bank ambition has been folded into XP.