Measurable AI
“Can a proprietary e-receipt data panel covering 2M+ consumers across emerging markets be monetised as institutional-grade alternative data for investors and corporates seeking transaction-level intelligence on digital commerce?”
Measurable AI was founded as a consumer data intelligence company built around a proprietary panel of anonymised e-receipt data, initially focused on emerging markets in Asia (food delivery, ride-hailing, e-commerce). The company's core product is selling alternative data and market research reports — particularly transaction-level e-receipt insights — to hedge funds, institutional investors, and corporates seeking an informational edge. Over 2022–2025 the company broadened geographic coverage to include the Middle East and the US, and diversified its report verticals. It has not pivoted into embedded finance and operates purely as a data/analytics business with no payments, banking, or lending products.