Max My Interest
“Can an intelligent cash optimization platform for affluent households become the embedded banking and lending infrastructure layer for independent wealth management firms?”
Founded in 2013 as a cash optimization platform for affluent households, Max My Interest built a patented system that automatically allocates client cash across a network of high-yield FDIC-insured savings accounts to maximize yield and insurance coverage. The company initially focused on individual investors but expanded to serve registered investment advisors (RIAs) and wealth management firms as a B2B distribution channel. In February 2026, Max launched Max Private℠, extending its offering into private banking and lending capabilities for large RIAs, signaling a strategic move from pure cash optimization toward a more comprehensive embedded financial services platform for the wealth management industry.