“Can an Indian NBFC scale credit access to micro and SME borrowers historically underserved by formal banking by combining rapid underwriting with a broad product suite?”
MAS Financial Services Limited operates as an Indian NBFC focused on underserved micro and small enterprise segments, offering working capital loans, two-wheeler loans, commercial vehicle loans, and housing finance through its subsidiary MRHMFL. The company targets borrowers with limited access to formal credit, extending lending across 190+ micro enterprise categories. Its embedded finance angle is limited — it operates primarily as a direct lender rather than as a platform embedding third-party financial infrastructure.