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Mas

Can an Indian NBFC scale credit access to micro and SME borrowers historically underserved by formal banking by combining rapid underwriting with a broad product suite?

HQAhmedabad, India
IndustryFintech / Lending
The story

MAS Financial Services Limited operates as an Indian NBFC focused on underserved micro and small enterprise segments, offering working capital loans, two-wheeler loans, commercial vehicle loans, and housing finance through its subsidiary MRHMFL. The company targets borrowers with limited access to formal credit, extending lending across 190+ micro enterprise categories. Its embedded finance angle is limited — it operates primarily as a direct lender rather than as a platform embedding third-party financial infrastructure.

Last 12 months
Regulated entities
NBFC
India (RBI)
MAS Financial Services Limited
The stack
Lending
Micro Enterprise Loan (MEL)Salaried Personal Loan (SPL)Two Wheeler LoanSmall & Medium Enterprises Loan – Loans Against Property (LAP)Business Loan (Working Capital)Industrial Shed LoanMachinery LoanCommercial Vehicles LoanUsed Car LoanTractor LoanHousing Loan (MRHMFL)
Accounting gap: none