“Can a regional mall-and-retail conglomerate turn its loyalty program into a unified consumer-finance platform — wallet, card, BNPL — that captures the customer beyond Carrefour and the shopping mall?”
Majid Al Futtaim is a Dubai-based conglomerate built around shopping malls, the Carrefour franchise in MEA, leisure and communities. Its embedded finance journey is consumer-loyalty-led: SHARE rewards became SHAREPay (a digital wallet + card built on i2c) in 2022, then absorbed BNPL via Tabby and valU and consumer finance via Lime Egypt. In 2026 the group consolidated acquiring onto Checkout.com to centralise payments across all brands — moving from brand-by-brand PSP relationships to a single unified payments framework.