“Can a regional mall-and-retail conglomerate turn its loyalty program into a unified consumer-finance platform — wallet, card, BNPL — that captures the customer beyond Carrefour and the shopping mall?”
Majid Al Futtaim is a Dubai-based conglomerate built around shopping malls, the Carrefour franchise in MEA, leisure and communities. Its embedded finance journey is consumer-loyalty-led: SHARE rewards became SHAREPay (a digital wallet + card built on i2c) in 2022, then absorbed BNPL via Tabby and valU and consumer finance via Lime Egypt. In 2026 the group consolidated acquiring onto Checkout.com to centralise payments across all brands — moving from brand-by-brand PSP relationships to a single unified payments framework.
Majid Al Futtaim processes payments through Checkout.com.
Majid Al Futtaim's cards are issued through i2c.
Majid Al Futtaim's lending and capital products are provided by Tabby, valU (EFG Holding) and Lime Consumer Finance.
The Embedded Finance Index 2026 maps 3 layers in Majid Al Futtaim's stack: Payments / PSP (Checkout.com); Card issuing (i2c); Lending (Tabby, valU (EFG Holding), Lime Consumer Finance, Tabby BNPL in malls and SHARE app (SHAREPay BNPL integration) and 2 others).
Majid Al Futtaim was founded by Majid Al Futtaim and is founded in 1992, headquartered in Dubai, United Arab Emirates.
Get a read on where your own stack stands against Majid Al Futtaim and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.