ApideckTape
← Embedded Finance Index 2026

Maison and Objet

“Can a physical trade-fair brand convert its captive buyer/seller community into a recurring year-round B2B wholesale marketplace?”

Founded1995
HQParis, France
IndustryMarketplace / Two-sided
The story

Maison&Objet began as a twice-yearly Paris trade fair for decor, design and lifestyle professionals operated by SAFI SALONS. In 2016 it launched MOM (Maison&Objet and More) as a year-round digital sourcing platform — initially a discovery and lead-gen tool. More recently MOM has pivoted into a true transactional B2B marketplace ('Sell your products', 'Purchase in a few clicks and in a secure manner', 'Secure and guaranteed payments to optimise your cash flow'), which moves the business into embedded payments / marketplace-payouts territory.

Last 12 months
—
Product timeline
1995
Maison&Objet trade fair launched in Paris by SAFI SALONS, a subsidiary of Ateliers d'Art de France and Reed Expositions.· launch
2016
Launched MOM (Maison&Objet and More), a year-round digital platform connecting brands with professional buyers.· pivot
2020
Reported €2 billion in retail transactions completed by professionals at January 2020 edition of the fair.· milestone
2024
MOM platform evolved into a transactional B2B marketplace with embedded payments and order processing.· pivot
The stack
1 layer disclosed in Maison and Objet’s embedded-finance stack
Payments / PSP
MOM Marketplace (self-operated)
Accounting gap: none

Maison and Objet — frequently asked

Who is Maison and Objet's payment processor?

Maison and Objet processes payments through MOM Marketplace (self-operated).

Where is Maison and Objet headquartered?

Maison and Objet is founded in 1995 and headquartered in Paris, France.

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against Maison and Objet and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to Maison and Objet and the other companies in its category.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.