Maison and Objet
“Can a physical trade-fair brand convert its captive buyer/seller community into a recurring year-round B2B wholesale marketplace?”
Founded1995
HQParis, France
IndustryMarketplace / Two-sided
The story
Maison&Objet began as a twice-yearly Paris trade fair for decor, design and lifestyle professionals operated by SAFI SALONS. In 2016 it launched MOM (Maison&Objet and More) as a year-round digital sourcing platform — initially a discovery and lead-gen tool. More recently MOM has pivoted into a true transactional B2B marketplace ('Sell your products', 'Purchase in a few clicks and in a secure manner', 'Secure and guaranteed payments to optimise your cash flow'), which moves the business into embedded payments / marketplace-payouts territory.
Last 12 months
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Product timeline
1995
Maison&Objet trade fair launched in Paris by SAFI SALONS, a subsidiary of Ateliers d'Art de France and Reed Expositions.· launch
2016
Launched MOM (Maison&Objet and More), a year-round digital platform connecting brands with professional buyers.· pivot
2020
Reported €2 billion in retail transactions completed by professionals at January 2020 edition of the fair.· milestone
2024
MOM platform evolved into a transactional B2B marketplace with embedded payments and order processing.· pivot
The stack
1 layer disclosed in Maison and Objet’s embedded-finance stack
Payments / PSP
MOM Marketplace (self-operated)
Accounting gap: none