“Can a DIFC-based transaction enrichment and financial intelligence API become the data layer powering personalisation and engagement for banks and fintechs across the Middle East and globally?”
Lune Technologies Ltd. was incorporated in the DIFC in Dubai and operates as a B2B SaaS data infrastructure company for the fintech and banking sector. Its core product is a transaction enrichment engine that uses machine learning to cleanse, categorise, and augment raw transaction data, providing merchant intelligence, brand logos, and consumer-facing insights. The company launched a financial assistant application in the UAE, signalling a move toward consumer-facing AI-driven personal finance tools built on top of its enrichment infrastructure. Lune positions itself as foundational data infrastructure for banks and fintechs rather than a consumer or lending product.