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Lune

“Can a DIFC-based transaction enrichment and financial intelligence API become the data layer powering personalisation and engagement for banks and fintechs across the Middle East and globally?”

HQDubai International Financial Centre (DIFC), UAE
IndustryInfrastructure / Transaction Enrichment
The story

Lune Technologies Ltd. was incorporated in the DIFC in Dubai and operates as a B2B SaaS data infrastructure company for the fintech and banking sector. Its core product is a transaction enrichment engine that uses machine learning to cleanse, categorise, and augment raw transaction data, providing merchant intelligence, brand logos, and consumer-facing insights. The company launched a financial assistant application in the UAE, signalling a move toward consumer-facing AI-driven personal finance tools built on top of its enrichment infrastructure. Lune positions itself as foundational data infrastructure for banks and fintechs rather than a consumer or lending product.

Last 12 months
2024-04
2024-08
Product timeline
2024
Lune launched its Transactions Enrichment Engine as a plug-and-play API for banks and fintechs, enabling real-time merchant categorisation, brand logo databases, and localised intelligence across geographies.· banking
2024
Lune launched a financial assistant application in the UAE, as reported by IBS Intelligence.· pivot
Regulated entities
1
regulatory licence held by Lune
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
1 layer disclosed in Lune’s embedded-finance stack
Transaction enrichment
Lune Technologies (self-operated)
Accounting gap: none

Lune — frequently asked

Where is Lune headquartered?

Lune is headquartered in Dubai International Financial Centre (DIFC), UAE.

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