Luko
“Can a digitally native home insurance brand, now operating under Allianz Direct, retain its challenger-brand experience while leveraging Allianz's distribution and underwriting scale?”
Luko launched in 2018 as a digitally native neo-insurer targeting renters and homeowners in France with a simple, transparent home insurance product. It distinguished itself through a mobile-first experience and fast claims processing, including instant reimbursements via Lydia. In 2023, Luko was acquired by Allianz Direct and rebranded as 'Luko by Allianz Direct', transitioning from an independent insurtech to a digital brand within the Allianz group. Post-acquisition, the platform broadened its product range to include Allianz Travel and additional home insurance products under the Eurofil brand.