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Loft

“Can a former iBuyer become the financial operating system for every real estate agency in Brazil?”

Founded2018
HQSão Paulo, Brazil
Total raised~$800M+
Latest roundSeries E, $100M
Valuation$2.9B (2021)
IndustryVertical SaaS / Real Estate

The story

Founded 2018 as a consumer-facing digital real-estate marketplace (iBuyer-style) for São Paulo apartments, raising one of Brazil's largest venture rounds at a $2.9B valuation in 2021. After the iBuyer model cooled globally, Loft pivoted toward B2B infrastructure for Brazilian real estate agencies — the 'Grupo Loft' ecosystem now bundles rental guarantee (Fiança Aluguel), mortgage origination, CRM, lease administration, receivables advance (Antecipa), and home insurance into a vertical SaaS stack serving 9,000+ imobiliárias. Embedded finance — rental guarantees, mortgage credit, insurance, and rent collection/repasse — is now the monetization layer on top of the workflow software.

Last 12 months

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Product timeline

2018

Founded in São Paulo as a digital real estate platform for buying and selling residential properties· founding

2020

Series C led by a16z and Vulcan Capital — $175M· funding

2021

Series D at $2.2B valuation; extension brings valuation to $2.9B· funding

2024

Expanded into B2B real-estate-agency ecosystem: Loft/Fiança Aluguel (rental guarantee), CRM, mortgage origination, Antecipa (receivables advance)· pivot

2025

Grupo Loft positions as operating system for 9,000+ real estate agencies in Brazil with integrated payments, repasse, and guarantees· platform

The stack

2 layers disclosed in Loft’s embedded-finance stack

Payments / PSP

Repasse Loft (self-operated rent collection/payout)

Lending

in the full report

Accounting gap: minor

5 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.