“Can a former iBuyer become the financial operating system for every real estate agency in Brazil?”
Founded 2018 as a consumer-facing digital real-estate marketplace (iBuyer-style) for São Paulo apartments, raising one of Brazil's largest venture rounds at a $2.9B valuation in 2021. After the iBuyer model cooled globally, Loft pivoted toward B2B infrastructure for Brazilian real estate agencies — the 'Grupo Loft' ecosystem now bundles rental guarantee (Fiança Aluguel), mortgage origination, CRM, lease administration, receivables advance (Antecipa), and home insurance into a vertical SaaS stack serving 9,000+ imobiliárias. Embedded finance — rental guarantees, mortgage credit, insurance, and rent collection/repasse — is now the monetization layer on top of the workflow software.
Loft processes payments through Repasse Loft (self-operated rent collection/payout).
Loft's lending and capital products are provided by Loft (in-house).
The Embedded Finance Index 2026 maps 2 layers in Loft's stack: Payments / PSP (Repasse Loft (self-operated rent collection/payout)); Lending (Loft (in-house), Loft/ Financiamento Imobiliário (mortgage origination via correspondente bancário), Loft/ Fiança Aluguel (rental guarantee / surety), Loft/ Crédito com Garantia (home-equity loan) and 1 other).
Loft is founded in 2018 and headquartered in São Paulo, Brazil.
Loft has raised ~$800M+ in total (latest round: Series E, $100M; valuation: $2.9B (2021)).
Get a read on where your own stack stands against Loft and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.