Local Heroes
“Can British Gas build a profitable home-services marketplace connecting independent tradespeople to homeowners, or should it consolidate those customers into its own managed services?”
HQUnited Kingdom
IndustryMarketplace / Gig economy
The story
Local Heroes operated as a marketplace platform owned by British Gas (Centrica) connecting homeowners with local tradespeople. It acted as an introductory business supplying leads to independent traders. The platform was shut down in October 2023 as British Gas chose to consolidate demand into its own services business rather than operate the independent marketplace.
Product timeline
2023
Local Heroes stopped accepting new jobs on 20th October 2023, closing the platform for new bookings.· pivot
2023
British Gas redirected Local Heroes customers to book directly through British Gas services (electrical repair, boiler repair, boiler service).· pivot
The stack
Accounting gap: none