“Can a regulated P2P lending marketplace in India scale prime-borrower personal loan origination while offering retail lenders superior risk-adjusted returns relative to traditional fixed-income products?”
Founded in 2018 as an RBI-regulated P2P lending marketplace operating as NDX P2P Private Limited, LiquiLoans connects individual and institutional lenders with borrowers seeking personal loans starting from 11% p.a. The platform expanded its product suite beyond plain personal loans to include deposit financing, wedding loans, vacation loans, debt consolidation, vehicle loans, and education loans, along with an investor-side 'Invest in Loans' product. In 2024, RBI revised its Master Directions for P2P platforms, requiring LiquiLoans to temporarily suspend certain functionalities, signalling regulatory tightening across India's P2P lending sector.
Liqui Loans moves money over UPI.
Liqui Loans's lending and capital products are provided by NDX P2P Private Limited (in-house).
The Embedded Finance Index 2026 maps 2 layers in Liqui Loans's stack: Money movement (UPI); Lending (NDX P2P Private Limited (in-house), Personal Loan (from 11% p.a.), Deposit Financing, Wedding Loan and 6 others).
Liqui Loans is founded in 2018 and headquartered in Mumbai, Maharashtra, India.
Liqui Loans has raised ₹12+ crores in total.
Get a read on where your own stack stands against Liqui Loans and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.