← Embedded Finance Index 2026

Lendsmart

“Can AI-driven digital mortgage origination infrastructure replace manual, paper-heavy home loan workflows for community banks and regional lenders?”

HQNew York, New York, United States
Latest roundSeed
IndustryVertical SaaS / Mortgage & Lending

The story

Lendsmart (also referenced as 'Attune' on Crunchbase) is a New York-based fintech providing end-to-end digital solutions for mortgage lending and home buying. The company operates both as an AI-driven mortgage platform for banks and lenders (mylendsmart.com) and separately as a licensed mortgage lender in multiple US states under the LendSmart Mortgage brand (powered by American Pacific Mortgage, NMLS #1850). Its core embedded-finance angle is providing digital loan origination and processing infrastructure to financial institutions such as community banks.

Last 12 months

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Regulated entities

regulatory licence held by Lendsmart

Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.

The stack

1 layer disclosed in Lendsmart’s embedded-finance stack

Lending

Digital mortgage origination platformHome loan processing (B2B SaaS for banks)

Accounting gap: none

Lendsmart — frequently asked

Where is Lendsmart headquartered?

Lendsmart is headquartered in New York, New York, United States.

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