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Lendsmart

Can AI-driven digital mortgage origination infrastructure replace manual, paper-heavy home loan workflows for community banks and regional lenders?

HQNew York, New York, United States
Latest roundSeed
IndustryVertical SaaS / Mortgage & Lending
The story

Lendsmart (also referenced as 'Attune' on Crunchbase) is a New York-based fintech providing end-to-end digital solutions for mortgage lending and home buying. The company operates both as an AI-driven mortgage platform for banks and lenders (mylendsmart.com) and separately as a licensed mortgage lender in multiple US states under the LendSmart Mortgage brand (powered by American Pacific Mortgage, NMLS #1850). Its core embedded-finance angle is providing digital loan origination and processing infrastructure to financial institutions such as community banks.

Last 12 months
Regulated entities
Mortgage Lender License
US (multi-state)
LendSmart Mortgage Powered by American Pacific Mortgage Corporation NMLS #1850
The stack
Lending
Digital mortgage origination platformHome loan processing (B2B SaaS for banks)
Accounting gap: none