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Lendingusa

“Can a point-of-sale consumer financing intermediary expand into a full Lending-as-a-Service infrastructure layer for specialty merchants while managing risk and compliance on their behalf?”

Founded2015
HQSherman Oaks, CA 91403
Latest roundSecondary - Private
IndustryFintech / Lending
The story

Founded in 2015 as a point-of-sale consumer financing intermediary, LendingUSA built a network of 10,000+ merchants offering installment loans in specialty verticals (elective medical, pet, funeral, retail). The company evolved from acting as a loan originator with partner bank funding (Cross River Bank, New Horizon Bank) to also offering a Lending-as-a-Service (LaaS) product that enables other businesses to embed and operate their own financing programs, with LendingUSA/ServicingUSA handling compliance and risk. The embedded financing product represents a structural shift from being solely a lender to also being an infrastructure provider for third-party lending programs.

Last 12 months
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Product timeline
2015
LendingUSA founded as a point-of-sale consumer financing platform for specialty merchants.· lending
2021
Began evaluating identity verification solutions, ultimately selecting IDScan.net DIVE for KYC/fraud prevention.· compliance
2023
IDScan.net DIVE identity verification fully implemented into borrower application workflow.· compliance
2023
Launched Lending-as-a-Service (LaaS) offering, enabling partner businesses to offer branded unsecured installment loans while LendingUSA handles compliance and servicing.· lending
The stack
3 layers disclosed in Lendingusa’s embedded-finance stack
Banking / BaaS
Cross River Bank
Lending
in the full report
Sponsor bank
in the full report
Accounting gap: none
5 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.