Lendenclub
“Can an RBI-regulated P2P lending marketplace become the dominant alternative credit infrastructure for underserved Indian borrowers while offering retail lenders a regulated, technology-managed fixed-income alternative?”
Founded in 2015 as an RBI-registered NBFC-P2P platform, LenDenClub connects retail lenders with creditworthy individual borrowers in India. The company has steadily scaled through technology-driven credit scoring and digital onboarding, growing to become India's largest P2P lending platform. It has expanded its distribution by partnering with digital lending channels (LSPs) such as PhonePe Lending, Fi Money, and its own branded apps (InstaMoney, InstaVyapaar), broadening borrower reach beyond the core website. The embedded finance angle centres on escrow-based fund flows between lenders and borrowers, with the platform charging a fee on EMI collections rather than taking balance-sheet risk.