“Can a crypto-native wallet become the primary financial OS for underbanked Latin Americans by combining stable digital assets with everyday payment infrastructure?”
Founded in 2019 as a digital wallet for Argentinians to buy, sell, and store cryptocurrency, Lemon evolved into a broader crypto-native fintech platform offering fiat-crypto exchange, a Visa debit card tied to crypto holdings, DeFi investment access, and margin trading. The company targets the Latin American market where currency instability creates strong demand for dollar-denominated digital assets. With its Series B in 2025, Lemon is aggressively expanding from its Argentina/Peru base into four additional LatAm markets, aiming to double its user base to 10 million.